← Projects
Showroom · 2004

Ferrari Show Room

Showroom
Year
2004
Location
Gangnam-gu
Client
Ferrari Korea
Program
Automotive Showroom
Scale
2,553.58 m² · B1–5F · 2006 Gangnam Architecture Award
Showroom · Ferrari Show Room

Summary

Translating brand precision into architecture: an exhibition space of exposed steel structure and a transparent envelope.

A glazed street-facing façade makes the cars visible from the road, while interior slabs supported by minimal columns maximize openness.

Exposed steel trusses and a lighting grid evoke Ferrari’s mechanical precision, shaping a sensory sequence that draws visitors into the brand’s world.

A glass curtain wall unifies the gallery-like lower floors with servicing and office functions above, expressing the brand’s identity as a single architectural object on the street.

Exterior

03
  • Showroom · Ferrari Show Room Overview
    Overview
  • Showroom · Ferrari Show Room Exterior
    Exterior
  • Showroom · Ferrari Show Room Detail
    Detail

Interior

05
  • Showroom · Ferrari Show Room Interior
    Interior
  • Showroom · Ferrari Show Room Interior
    Interior
  • Showroom · Ferrari Show Room Interior
    Interior
  • Showroom · Ferrari Show Room Interior
    Interior
  • Showroom · Ferrari Show Room Interior
    Interior