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Showroom · 2004
Ferrari Show Room
Showroom
- Year
- 2004
- Location
- Gangnam-gu
- Client
- Ferrari Korea
- Program
- Automotive Showroom
- Scale
- 2,553.58 m² · B1–5F · 2006 Gangnam Architecture Award

Summary
Translating brand precision into architecture: an exhibition space of exposed steel structure and a transparent envelope.
A glazed street-facing façade makes the cars visible from the road, while interior slabs supported by minimal columns maximize openness.
Exposed steel trusses and a lighting grid evoke Ferrari’s mechanical precision, shaping a sensory sequence that draws visitors into the brand’s world.
A glass curtain wall unifies the gallery-like lower floors with servicing and office functions above, expressing the brand’s identity as a single architectural object on the street.
Exterior
03
Overview 
Exterior 
Detail
Interior
05
Interior 
Interior 
Interior 
Interior 
Interior