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September 1, 2026

Ferrari Show Room: Working with Light

What light presents a car at its best? Notes from the 2004 Ferrari Show Room project.

Light was the question we returned to most often when designing the showroom.

A car’s curved surfaces reflect light directly. Too much illumination makes the body glare; too little lets its form disappear. We repeatedly adjusted the balance between indirect ceiling light and daylight through the glass walls.

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